February 25, 2010 - 1:00PM EST
Boost Your Bottom Line with Social Media
Increase Leads and Sell More Homes with Facebook, LinkedIn and Twitter
President and CEO, West Austin Properties
CLHMS, CRS, NUMBER1EXPERT®
Partner, West Austin Properties
Social Media-everybody's doing it! But before you cave into peer pressure to try Facebook or Twitter, or even if you already have, let Top Selling Agent Laura Duggan and Patrick Birdsong show you their proven techniques to boost your bottom line with social media! This dynamic Baby Boomer and Gen Y duo will share practical examples of how they used Twitter, Facebook and LinkedIn to increase leads and their business overall-and how any real estate agent can do the same regardless of age or technical background!
Laura and Patrick will share how to:
- Configure your social media accounts
- Use Facebook, LinkedIn and Twitter to build your real estate business
- Integrate social media into your busy schedule with time-saving Twitter and Facebook apps
- Leverage social media to increase leads and sell more homes
Laura Duggan is the owner and broker of West Austin Properties, a second generation real estate firm in Austin, Texas. "As a third-generation native with 30 years of experience, I am uniquely prepared to represent both buyers and sellers in the purchase or sale of a home in any price range. Doing relocation work is also a passion, by connecting clients and their families to meet every need. Whether it is a special academic setting or finding a job for a spouse, my team makes this process seamless. While I specialize in the sale of luxury and waterfront properties, I also enjoy helping people buy and sell homes of all sizes and price ranges in the Austin area. I have a strong network of real estate friends all over the world, so I can also refer clients and friends when they are seeking property almost anywhere. My husband, Brad, and I have been married for 27 years and have two fabulous, grown daughters, Kerry and Katy. We really enjoy any time that we can all get together."
Patrick Birdsong began working in the real estate business at a very early age. Growing up in his father's office in his hometown of Lake Jackson, Texas, he learned the practice of giving clients highly personalized service built one referral at a time; caring about clients as if they were family. Patrick is the first of two second-generation Realtors in the Birdsong family. Patrick is a graduate of the University of Texas and during his time there he began working with Laura Duggan, broker-owner of West Austin Properties learning everything there is to know about Austin and Central Texas from a third-generation Native Austinite. He also gained valued knowledge about the business of real estate, rounding out a first-class, hands-on style of education. Since then, Laura and Patrick have become business and marketing partners. He has also continued to purse his real estate education by becoming an Accredited Buyer Representative, a Certified Luxury Home Marketing Specialist and Transnational Referral Certified.