Wednesday, October 29th, 2014 1:00 PM ET/
10 AM PT
Grow Your Real Estate Business with Help, Not Hype
See Eye Opening Examples of Innovative Marketing from Your Peers
Founder of Convince & Convert, Digital Marketing Expert
Erica Campbell Byrum
Director of Social Media for For Rent Media Solutions and Homes.com
Real estate is a competitive business and differentiation is critical. Smart marketers have learned to use the power of "being useful" to stand out from the competition. In this fast-paced webinar, you'll see actual examples of real estate professionals using innovative marketing to provide "useful consumer information" to connect with prospects and clients. Drawn from their new book, Youtility for Real Estate, New York Times best-selling author Jay Baer and Erica Campbell Byrum from Homes.com will change the way you think about marketing!
About Jay Baer
Jay Baer is a digital marketing expert and eye-opening keynote speaker who has advised more than 700 brands since 1994 including Nike, Allstate, Wal-Mart, and Best Buy.
Jay is a tequila collector, and the founder of the consulting and coaching firm Convince & Convert, where he and his team help companies accelerate their digital marketing results by using content and social media.
The Convince & Convert blog is ranked as the world’s number one content marketing resource, and Jay’s new book – Youtility – was a New York Times best seller. Hang onto your seats, here comes Jay Baer.
About Erica Campbell Byrum
Erica Campbell Byrum, director of social media for For Rent Media Solutions and Homes.com, is a real estate marketing expert with more than ten years of experience, a frequent industry speaker, and a recipient of the 2014 PR News Social Media MVP Award. Byrum is responsible for developing and managing the corporate social media road map, social strategies for both brands and has pioneered FRMS’ and Homes.com’s strategic social media path through the launch of FRSocial and Homes.com Social, complete social media management, reputation management and resident retention offerings.